Our story.

Rooted in authenticity and refined with a luxurious touch.

The Alarda Story

Who are we?

Establish in 2025, we are a Canadian brand rooted in authenticity and refined with a luxurious touch. We seek out time-honored traditions and exceptional ingredients from across the globe to deliver products that feel both indulgent and meaningful.

Alarda draws its name from the Arabic word meaning “The Earth” that is a reflection of our deep connection to nature and its pure origins. This name embodies everything we stand for: products thoughtfully crafted from the finest natural ingredients the earth has to offer, rooted in tradition, and inspired by nature’s richness.

Our Craft – Saboun Baladi

Born in Tripoli,
Shaped by centuries.

Tripoli has been a renowned center of traditional soap making for hundreds of years. Over a millennium in the region and several centuries deeply rooted in the city itself. This craft, known as Saboun Baladi, dates back to the medieval period, flourishing during the Mamluk and Ottoman eras when Tripoli became a major hub exporting soap across the Mediterranean.

Today, this heritage continues through artisanal families who still follow the same time-honored methods passed down from generation to generation. A craft spanning 500 to 1,000 years of history is a symbol of authenticity, combining the richness of the land with the artistry of traditional Lebanese craftsmanship.

Our product line includes soaps, moisturizing oils, and body scrubs, each a harmony of heritage and purity. An invitation to experience beauty the way it was always meant to be, natural, timeless, and effortlessly elegant.

Our Hero Ingredient

Virgin olive oil —
the heart of the craft.

At the heart of Tripoli's tradition, every Alarda formula is virgin olive oil. Sourced from the very land where olive trees originated, it is rich in antioxidants, vitamins, and natural fatty acids. Hippocrates, an ancient Greek physician, widely revered as the "Father of Medicine” called olive oil “The great healer”. Unlike modern synthetic soaps, our olive oil formulas are free from harsh chemicals, offering a pure and nourishing experience rooted in nature.

Deeply Moisturizing

Rich in natural fatty acids and vitamins, virgin olive oil deeply nourishes and replenishes the skin's moisture barrier.

Antioxidant Rich

Packed with antioxidants that protect the skin from environmental stress and support a healthy, youthful appearance.

Gentle Cleansing

Cleanses without stripping, respecting the skin's natural balance which is ideal for all skin types including sensitive.

Pure & Chemical-Free

No harsh synthetics. Just nature's finest ingredient, sourced from the ancestral Levantine land where the olive tree was born.

What do we stand for?

Every formula, every fragrance, every finish flows from a set of deeply held principles. These are not marketing words but are the foundation of everything we create.

Authenticity

Rooted in tradition, inspired by nature's richness. We celebrate the beauty of caring for your skin with elements that come directly from the earth.

Simplicity

No harsh chemicals, no unnecessary complexity. Pure, honest formulas that let nature do what it has done for centuries.

Heritage

Every product honor the ancient craft of Saboun Baladi, which is a tradition kept alive through generations of artisanal families in Tripoli, Lebanon.

ESSENTIALIngredients Only

0Harsh Chemicals

100%Handcrafted

500+Years of Tradition

The Founders

"We did not set out to create a skincare brand. We set out to preserve a ritual – one that has been passed down for centuries along the Mediterranean shore."

Tania Kachtan

Founder

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